The Ordinary

The Ordinary is the brand that fearlessly revolutionized the beauty industry with a radical commitment to transparency. Stripping away fancy packaging and misleading marketing, they put the focus squarely on what matters: high-performance, science-backed ingredients in effective concentrations. Their ethos is simple—to deliver clinical formulations with integrity, allowing you to build a personalized routine based on your skin’s unique needs.

This brand is a playground for the “skintellectual”—the savvy consumer who loves to learn about ingredients and take control of their skincare regimen. With a vast portfolio of affordable, single-ingredient serums, it empowers you to target specific concerns with precision. Iconic products like the Niacinamide 10% + Zinc 1% and the Hyaluronic Acid 2% + B5 have become staples in countless routines around the world for their straightforward efficacy.

At Sylvaia, we see The Ordinary as the ultimate toolkit for customizing your skincare. Whether you need to add a boost of hydration, tackle a stubborn blemish, or brighten your complexion, there’s a targeted solution waiting for you. It’s the perfect brand for experimenting with powerful actives and seeing what truly works for your skin, without breaking the bank.