Supergoop!

Supergoop! was founded with a single, clear, and powerful mission: to change the way the world thinks about sunscreen and to stop the epidemic of skin cancer. They completely reinvented the category by creating innovative, feel-good SPF formulas that you’ll actually want to wear every single day, effectively eliminating the excuses for skipping sun protection.

The brand is for everyone, every day, in every situation. Supergoop! has meticulously developed a diverse range of sunscreen formulas to suit all skin types, tones, and lifestyles, from invisible chemical sunscreens to gentle mineral options and even SPF-infused makeup. Its game-changing products, like the velvety Unseen Sunscreen, the illuminating Glowscreen, and the family-friendly PLAY Everyday Lotion, have made daily SPF a joyful habit.

Supergoop! single-handedly made sunscreen an exciting and desirable step in our routines. They proved that sun protection doesn’t have to be sticky, chalky, or unpleasant. It can be a beautiful, skin-perfecting primer or a hydrating moisturizer—the most important and delightful thing you do for your skin each day.