Hair Mask

A hair mask, also known as a deep conditioner or treatment masque, is an intensive conditioning treatment formulated to restore and nourish the hair. While a daily conditioner works on the surface of the hair, a mask is designed to penetrate deeper into the hair shaft. It’s an essential tool for addressing concerns that require more than daily maintenance, such as significant dryness, damage from heat or chemical processing, or lack of elasticity.

The efficacy of a hair mask comes from its rich concentration of restorative ingredients like proteins, lipids, and moisturizing agents, combined with a longer application time. This allows the ingredients to penetrate beyond the cuticle and into the hair’s cortex, repairing the internal structure, replenishing lost moisture, and improving strength and flexibility from the inside out.

Hair masks typically fall into two main categories: hydrating masks, which are rich in oils and humectants to restore softness to dry hair, and repairing masks, which contain proteins like keratin to rebuild the structure of damaged strands. Used weekly in place of your regular conditioner, a hair mask is the key to maintaining deeply nourished, resilient, and healthy hair.

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